Ritu Kumar is one of India’s leading designers, who have created a distinct style of designing, giving ample focus on the ancient traditions of Indian craftsmanship in contemporary terms. Ritu Kumar has a solid background in art history and musicology, which has enriched her prospects, understanding of ancient designs and the innovative use of traditional crafts by Ritu Kumar, has created a new controlled form of expressions. Ritu distinctively holds the status of an advocate of the heritage in the Indian fashion industry, and she has successfully bridged the gap between traditionalism and modernity.
Ritu began her venture with four hand-block printers and two tablets; in a small village near Kolkata in the late 60s was incidentally the first woman to introduce the boutique culture in India under the brand name ‘Ritu’. Today she has thirty four outlets in all major cities in India and one outlet in America. Ritu Kumar’s boutiques usually presents you with a comprehensive platform surrounding the top quality of Indian design that includes specially produced range of high fashion garments and accessories using silk, leather and cotton. Ritu Kumar’s range of Indian and western clothing encompasses traditions and individual talent and women across the globe can easily identify themselves with her vision of designs. Ritu has gone a long way to create her own definition of the term ‘fashion’ in the Indian context.
She has successfully demonstrated that the products from the handicrafts can be as profitable and even more glamorous compared to that of machine and that Indian fashion is more than capable of holding its own stature in the global field of haute couture. Her creative fashion is distinctly recognizable by its controlled expression of art, beauty and elegance. Her design philosophy is based on the hypothesis that everything founded on good aesthetic cuts across all borders-be they geographical, cultural or otherwise. This very beauty is the factor central to the Indian handicraft which underlies all of her creations.
As the world has truly become a global village, more and more of the elements that make up modern culture are taking on rich hues and ethnic tones. Pluralism is the central idea, while the tastes are rapidly becoming diverse. Within fashion, the Indian techniques used by Ritu Kumar have increasingly commanded a premium for their creativity, style and finish. The Indian influence on contemporary wear is unmistakable when it is designed by Ritu.
In agreement with these evolving latest trends, in the April month of year 2002 Ritu Kumar launched her new co-brand, ‘LABEL’. This brand reflects modern and global trends that shape our lives in the modern times. ‘LABEL’ is created essentially to cater the requirements of modern woman, who is self-sufficient, perceptive and universal. It is a modern offering with a specific focus on the cut, color, drape and feel of the garment. This brand has a universal appeal aimed at today’s mobile lifestyle. It is fashionable, affordable and like all Ritu Kumar products, it possesses the very highest quality.
I was looking through some dresses online and i found one from ritu beri’s runway collection i am attaching a document with the picture of the dress,
priyanka_kumar88@hotmail.com
Hello ma’am,
I have a wedding to attend in which i wanted to wear a light pink coloured suit with some satin roses and pearls,,
could u please help me with the design and also suggest me what else can i wear for the other functions,that will suit my personality.
I am tall n slim, almost 5’7.5″ tall and have a wheatish complexion.
looking forward from a reply from your end.
Thank You!
Regards,
Nanki
Ms.Ritu Kumar,
I am doing final year Diploma Textile Technology I am more interested on fashion designing, i was design the new model.I like to send the my design to u.I need to u r e- mail id. reply me madem..
hello mam,
this is Anshuman, student of PEARL ACADEMY OF FASHION, jaipur. and a team volunteer of ‘siyahi’, where i first meet you, and after your session i am to much influenced with the art and crafts of india. and i want to work further more on the endengered craft of india. and for this i need your help. please help me out in the process of my research. i am commited to work on your principals.
with lots of faith
Anshuman
pearl academy of fashion
jaipur
hello mam
This is surbhi from delhi.I am a student of textile design from punjab technical university. I have to make a project on 3 textile designers(1 indian and 2 internatinal). The project includes designers educational history(profile) and creations but i am not able to find out your education history. pleaze suggest me 2 good international designers. kindly help me out.
Thank You
surbhi
hi mam,
i am KOMAL CHUGH from Pune,
niece of of ur father in laws sisters daughter, (may sound like a far of relation)also strange ,
mam i hav been dreaming of working with u ever since i hav known fashion..
u have been my role model.. n always keep a track on ur designs … totally love ur style …..
mam , i hav beeen holding exhibitons in pune on a regular basis but on a very small scale,
though i hav very good contacts around the page 3′s of the city….
mam, i would love to work under ur guidance, can u pls help me with the same..
are u planning to hav another store in pune… , if yes pls consider me i would love to work wid u..
ppl r becoming very fashion conscious.. and pune doenst hav designers who give the traditional yet modern styles like urs…. ur designs would hav a great clientele here in this small city.. if u could provide me with ur collection on a regular basis i would love to hold exhibitons a higher level…
do consider request..
kindly contact me via email.
waiting for ur reply…
Warm regards,
KOMAL CHUGH
Hello Maam,
I am simple working wife! of 32 yrs of age…
maam i amig fan of yours design!!!!!1its been yrs i wnated to owe one of your dresses in my wardrobe ,when in college i couldn’t afford it,in my marrige my parents couln’t affored it, My husband couldn’t understand my love for your clothes so finalyy after 6 yrs of marrige i have started working and got some money for myself and really want to own one of the saree or suit as a treassure for myself(really I am obseesded)i comwpre it with any gold thing a woman is obseeded.
So maam my budget is 6000/–7000/- please suggest any saari or suit and where i can get ……I am from MUMBAI,,, generally when i visit and tell my budget and they really give me a shock saying party wear saaris or suit starts from 15000/-
Dear Ritu,
hi, My Friend Living in london is organising some event for indian wears in january.
we shall be happy to have your designer collection as well for the event.
please confirm how we can move further,
sandeep.
Hello mam,
this is tuhina ajit, i am doing my fashion designing course from Delhi. IT’S 2years program, bt m confuse what to do, either go for internship in any export house or do my further studies. please give some suggetion. thankyou mam…..
this is meenakshi, a housewife want to make her own place in fashion industry as fashion designer but due to some unavoidable cicummstances i didn’t able to take up the course can u help me as i want to do the designing course by correspondence and work with u
Hi Mrs Ritu Kumar,
I am a webshop owner in Holland. and i am looking for some sarees till usd 10. Just with sequence work. Can you help me with that? Are you also a exporter? Or do you have a webshop where i can see your total collection?
Regards,
RosKa Mode
Hiiiiiiii Mam,
This is supriya i just want give you some very importand information about ur design can u give me ur email or no
mam
pls i have to knw is indo western dresses are in fashion………pls i need ur help
do tel me
and what type of work are in ………….so pls tel me……….i”ll b very great ful to u….pls do reply me soon……..i m waiting for ur reply……….
thank u
hello mam,
this is student of PEARL ACADEMY OF FASHION, Jaipur. mam i have completed my one year certificate course in fashion clothing womens wear.i am quit interested in indian wear for this i need your help. please help me out. i am ready to work on ur principals
yours faithfully
jatin
pearl academy of fashion
jaipur